Choto.co is committed to protecting users’ privacy and ensuring a secure and safe online experience. This Privacy Policy outlines the types of personal information we collect, how we use it, and the steps we take to protect your data. By using Choto.co, you agree to the collection and use of information under this policy.

1. Information We Collect

We collect the following information to provide, improve, and personalize our services:

1.1 Personal Information

  • Registration Information
    When you create an account on Choto.co, we collect your name, email address, and any other information you provide during the registration process.
  • Payment/ Billing Information
    For premium subscriptions, we collect payment details such as your billing address, payment method (processed via Stripe), and transaction history.
  • Account Activity Information
    We collect information about your interactions with Choto.co, including the links you create, click tracking data, and your use of premium features.

1.2 Other Information

  • Usage Data
    We collect data about your activity on the website, including IP addresses, browser type, platforms, operating system, and pages visited, to understand usage patterns. This helps to improve our system ensuring a smooth user experience.

2. How We Use Information

The collected information is used for the following purposes:

2.1 Enhancement and Delivery of Our Services

  • Account Activities
    We gather personal and financial data to process registrations, subscriptions, and payments on our platform. This ensures that users can access and enjoy the services they sign up for, including premium features. Information like billing details, payment methods, and subscription statuses will be processed securely to provide uninterrupted access to our services.
  • Link Management
    As part of our URL-shortening services, we collect and store data related to the creation, management, and usage of shortened links. This includes tracking the destination URL, user preferences for customization, and any user-specific metadata associated with each link, ensuring that users can create, edit, and manage their links efficiently. Additionally, this data helps us maintain a history of user-created links and improve our service over time.
  • Analytics and Insights
    We collect data on the performance of the shortened links created by users, such as the number of clicks, geographical location of users, devices used, and referral sources. This information is aggregated to provide users with valuable insights into how their links are performing, enabling them to optimize their content or campaigns based on the data.
  • UX Enhancements
    To continually improve our platform, we use data to understand user behavior and preferences. This includes analyzing which features are most used, identifying pain points, and making adjustments to the website’s interface and functionalities. By tracking how users interact with the platform, we can ensure that the user experience is seamless and intuitive, helping us develop new features or enhance existing ones that meet the evolving needs of our users.

2.2 Communication

  • Service-related Emails
    Users will receive various types of emails related to their accounts, including registration confirmations, payment receipts, subscription renewal reminders, billing notifications, and important updates regarding our services. If a user opts in, they may also receive promotional content, newsletters, or announcements regarding new features, services, events, or offers available on the platform.
  • Customer Support Inquiries
    We collect information related to customer support inquiries to provide better assistance, including details about user issues and account information. This data enables us to deliver timely, accurate responses, troubleshoot effectively, and resolve any challenges users face. Tracking these interactions also helps us enhance the quality of our support services and ensure users receive the help they need.

2.3 To Enhance Security

  • Activity Monitoring
    We monitor user activity on our platform to detect any suspicious or potentially fraudulent behavior. This includes tracking login patterns, the creation of links, and any irregular activities that could indicate unauthorized access or abuse of our services. By leveraging advanced security measures, such as IP tracking, user authentication checks, and behavioral analysis, we can prevent fraud and protect user accounts from unauthorized access.

3. How We Share Information

We do not sell or rent your personal information to third parties. However, there are specific situations in which we may share your information with others, under strict confidentiality agreements and applicable laws. Below are the circumstances under which we may share your information:

3.1 Service Providers

  • Payment Processors
    We may share your payment information with payment processors like Stripe or other similar services to process transactions securely. These providers handle sensitive financial data, such as credit card details, and are subject to their privacy policies to protect your information.
  • Analytics and Insights Providers
    We may share your data with analytics services that help us track and understand user behavior on our platform. These analytics tools assist in improving the user experience, refining features, and making informed business decisions.
  • Cloud Services and Hosting Providers
    To store and manage your data securely, we may work with cloud storage providers and hosting services. These companies help us ensure that your information is securely stored and accessible for you at any time.

3.2 Legal Compliance

  • Legal Obligations
    If required by law or regulation, we may disclose your personal information to comply with applicable legal obligations, such as tax reporting or meeting industry standards.
  • Legal Requirements
    We may also be required to provide your information in response to valid legal requests, such as subpoenas, court orders, or requests from law enforcement or government authorities. In such cases, we will only share the information that is necessary to fulfill the legal requirements.
  • Protection of Rights
    In some instances, we may disclose your information to protect our legal rights, defend against claims, or prevent fraud or unauthorized activities. This may include sharing information to safeguard the interests of our business, employees, or customers.

3.3 Business Transfers

  • Merger or Acquisition
    If Choto.co is involved in a merger or acquisition with another company, your personal information may be transferred to the new owner or entity involved. In such cases, you will be notified of any changes to how your information is handled.
  • Sale of Assets
    If we sell our business or part of it, your information may be one of the assets transferred to the buyer. This is typically a part of the transition to ensure continuity of services, but your privacy will still be a priority.

4. Data Retention and Security

4.1 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes specified in this Privacy Policy and in compliance with applicable legal requirements. Once this period has passed, we will securely delete or anonymize your data to ensure that it is no longer accessible or identifiable.

4.2 Data Security

We implement reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption, firewalls, and secure access protocols. While we strive to provide robust security, no system can offer absolute protection. However, we take steps to ensure your data is protected to a very high standard, with a focus on minimizing risks and vulnerabilities.

5. User’s Actions

5.1 Access and Correction

You can access, update, or correct your personal information by logging into your Choto.co account or contacting us directly.

5.2 Deletion

You have the right to request the deletion of your Choto.co account and all associated personal information at any time by contacting us directly. Upon your request, we will take reasonable steps to remove your data from our systems. However, please note that in some cases, we may need to retain certain data even after your account is deleted. This retention is necessary for legal, regulatory, or operational purposes. For example, we may need to keep data to comply with legal obligations (such as tax or financial regulations), prevent fraud, or resolve disputes. In these cases, your data will be retained only for the period required by law or to fulfill our legitimate business needs. Additionally, if there are any outstanding obligations, such as unpaid fees, unresolved issues, or suspected fraudulent activities, we may suspend your account temporarily. Suspension may occur to investigate any potentially fraudulent actions or to protect our platform and users from unauthorized access.

5.3 Opt-Out of Marketing Communications

You can opt out of receiving marketing communications at any time by clicking the unsubscribe link included in any promotional email we send you. Please note that even if you opt out of marketing communications, we will still send essential service-related notifications, such as payment confirmations or important updates regarding your account or our services.

6. Changes in Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, operational practices, legal requirements, or other relevant factors. Any updates will be indicated on this page, along with the date the changes take effect. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information. If significant changes are made, we may also notify you through additional means, such as emails, depending on the nature of the updates.

7. Contact Us

If you have any questions, concerns, or feedback regarding this Privacy Policy or how we handle your personal information, we encourage you to reach out to us. Your privacy is a top priority, and we are dedicated to addressing your inquiries with clarity and care. Whether you need assistance understanding this policy, have concerns about your data, or require further information about our practices, we’re here to help.
Email: contact@choto.co